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Becoming a parent can be such a magical time, however, it can also be a complete disruption to your identity and way of life. We empathise with this feeling and our aim is to create products from kids clothing, hats, maternity, and swim wear that assist with this transition. We know this time can also take its tolls on all members of a family, and we believe you shouldn't have to compromise on comfort or enjoyment just because you are pregnant or becoming a parent.